Dive Brief:
- Twitpic announced Thursday that it will be shutting down Sept. 25.
- The photo and video sharing site was one of the few ways you could share pictures natively on the social site until 2011.
- According to a post on Twitpic's blog, Twitter bullied Twitpic to give up going through the trademarking process. Instead of putting up a fight, Twitpic decided to shutter.
Dive Insight:
The end of Twitpic marks the end of an era. For years, tweeters had to click on a link to watch a video or look at a shared photo. Now that Twitter has fully integrated photo and videos in tweets, Twitpic felt archaic. Twitpic founder Noah Everett did not say what was next for him or his team.
