Retailers will hit $55 billion spent on mobile marketing by 2015

Dive summary:

Juniper Research release study "Retail mCommerce: Mobile & Tablet Marketing, Advertising & Coupon Strategies 2013–2017," saying that mobile marketing by retailers will be up to $55 billion by 2015, up from $28 billion in 2013.
In the study Juniper credits the rise of tablets for the major spike in mobile marketing spending for retailers.
Study also revealed mobile marketing is working to drive customers into retail stores with mobile couponing.

From the article:

"It's a good time to be supplying retailers with mobile marketing solutions. According to U.K.-based analysts at Juniper Research, spending by retailers on mobile marketing will reach $55 billion by 2015, up from $28 billion this year.

In a new report, called "Retail mCommerce: Mobile & Tablet Marketing, Advertising & Coupon Strategies 2013–2017," Juniper said it found that the market for tablets had created brand new opportunities for companies looking to reach consumers. The result is strong growth in spending for ads on both mobile and tablet devices."