Dive Brief:
- A new report from video marketing firm Invodo shows that online shoppers are 1.6 times as likely to purchase a product after viewing a video than those who did not view a video.
- Online retail video views on are the rise overall, with a 54% increase in 2014. 43% of those views happened in Q4 alone.
- According to the report, based on Invodo's more than 100 retail clients, Sundays were the most popular day for video views.
Dive Insight:
Video is on the majority of marketers' minds, and this reports underscores some of the reasons why. The ability of video to convert to sales is a big plus for the medium. With the opportunity to post a video on almost any online platform—such as Twitter, Facebook, and YouTube—and the multitude of specialty apps—like Instagram, Vine, and Meerkat—the options are seemingly unlimited to convert online sales.
