Dive summary: 

• The new Global Entertainment and Media Outlook report from PricewaterhouseCoopers shows that, despite paywalls and growing digital readers, revenue for newspapers will continue to decline through 2017. 
• Although digital advertising revenues are expected to increase by compound annual rate of 9.7% between 2013 and 2017, but the gains will not be enough to offset the revenue lost from a decline of 7.8% in print ads. 
• Paywalls for digital subscription will keep the decline of subscription revenue to a 0.2% annual compound rate between 2013 and 2017. 

"The shifting landscape of the newspaper industry is giving circulation revenues a greater piece of the overall pie. 'As advertising revenue has declined, this shift toward greater share of income from circulation has been imperative,' the report said. 'Securing the future loyalty of readers, while avoiding large discounts on subscriptions, is more of a priority than ever.'