Dive Brief:

• Good news everyone—according to a recent report from The Creative Group, salaries for marketing and advertising positions will increase by 3.5% on average in 2015. 
• The report looked at the job market overall for 125 interactive, design, marketing, advertising, and public relations positions. 
• Forty-five percent of respondents said they try to negotiate salary when presented with a job offer. 

Dive Insight: 

A steady increase in salaries is a sign of good health for the marketing and advertising industries. The report could also be a sign of a recovering economy, where professionals across the board are seeing a steady rise in salaries. What's also great about reports like this one from The Creative Group is that it gives professionals some leverage to negotiate if salaries are increasing along with the rest of the industry or if their salaries don't fall in line with national averages.