Dive Summary:
- A new report from the Content Marketing Institute claims that LinkedIn has the highest adoption rate among social networks for B2B marketers.
- 83% of B2B marketers use LinkedIn for distribute content, according to the findings—3% higher than the same stat for both Twitter and Facebook.
- The report also indicated that B2B marketers are spending about 33% of their total marketing budgets on content marketing—a 7% increase from 2011.
From the article:
"... LinkedIn has pried second place away from Facebook over the three-year period since CMI began conducting its studies. In 2010, Twitter and Facebook were also in a statistical dead heat, with 55 and 54 percent of marketers polled using them, respectively. Just over half used LinkedIn that year. In 2011, 74 percent used Twitter and 70 percent used Facebook, with LinkedIn in the middle. Now it sits atop both. ..."
