Dive summary:
- Social media examiner has release its annual Social Media Marketing Industry Report for 2013; listed here are some highlights. [see full list at Forbes]
- According to the report, social bookmarking sites, forums, and geo-location services are all in decline.
- Surprisingly, the survey revealed that 80% of marketers surveyed do not plan to use daily deals sites, like Groupon, in the next year.
From the article:
"About the Data: Of the 3025 marketing participants in the study, 56% primarily target consumers and 44% target businesses. 72% of the respondents are 30-59. Females represented 62% of the survey sample. 57% are in the U.S., with the U.K. (9%) being the next-most heavily represented country."