Dive Brief: 

• The "State of Sponsored Social" report from IZEA, a social sponsorship marketplace provider, reports that 52% of advertisers used Twitter ad campaigns in 2014. 
• The poll of 10,000 brand marketers showed that percentage of sponsored tweets used in ad campaigns up from 47% in 2012 and 39% in 2011. 
• According to the report, the use of sponsored blog posts declined from 54% to 51% this year, and 29% of respondents used the new sponsored pins from Pinterest. 

Dive Insight: 

The increase in use of sponsored tweets can be attributed in part by Twitter's focus this year on providing better ad products and analytics. The report seems to show that, overall, sponsored social posts are gaining popularity among advertisers because of their impact and effectiveness. If sponsored tweets continue to prove their worth, their use is likely to continue to increase.