Dive summary:
- 2013 Digital Marketer Report from Experian Marketing Services revealed that 20% of all search result clicks are for just five websites: Facebook, YouTube, Yahoo, Wikipedia or Amazon. [for full report go to Search Engine Land]
- The report revealed similar findings in relation to paid clicks showing that the top 10 websites captured about 16% of all paid search clicks.
- Not surprisingly Facebook, YouTube, Yahoo and Amazon were all top search terms in 2012 as well.
From the article:
"The company says that those five sites I listed above combined to get 20.07 percent of all clicks from US search engines — Google, Bing, etc. — in Q4 of 2012. Facebook got the most clicks at about 8.5 percent, with the others declining to Amazon’s 1.4 percent."
