Dive summary:

• After receiving what can only be described as a horrible response to the Apple Genius ads running during the Olympics, the ad agency that created them has confirmed that they are no longer running.
• But they say that was the plan all along, silly!  In a happy coincidence, a rep for TBWA/Media/Arts Lab says the commercials were only intended to run during the first weekend of the games.
• Many saw the commercials as snobby and counter to Apple's carefully crafted brand of, "It just works."

From the article:

Have you noticed that Apple‘s much-debated “Genius” ads have disappeared from the Olympics?

Well, you’re not imagining things. A rep for TBWA/Media/Arts Lab, Apple’s ad agency, says the ads are not running anymore, but that was the plan all along. The ads were intended only for a “first run” during the Olympics, which meant just the first weekend of the Games, the rep says.