Dive summary:
- Popular and unusual social network Reddit is pursuing advertisers with the message of their influence; a released slide deck seeks to prove the perception that Reddit is anti-advertising is untrue.
- The pitch deck listed reader facts like "It has home improvement-related sections that get 175,000 pageviews per month."
- Reddit has to walk a fine line between gaining advertisers and avoiding alienating their users who are known for their distaste towards advertisers.
From the article:
"It can be a tough sell. Reddit’s users are known for their antipathy toward most forms of Internet advertising. Reddit’s tried to strike a balance in promoting ad products without antagonizing its users. After all, Reddit rose to prominence after Digg’s fall, which could be argued was hastened by its embrace of ads."
