Dive summary:
- Red Bull's video "Stratos," featuring Felix Baumgartner's jump from the edge of space, is the number four branded video of all time; in an effort to recapture the magic, Red Bull has released a video of B.A.S.E. jumper Valery Rozov in the first ever jump from Mt. Everest.
- Planning for the video took more than two years; the planning included developing a wing suit to create "human flight" for Rozov so that he could glide down.
- The video was posted on May 29 and has approximately 80,000 views so far.
From the article:
"The last time Red Bull funded a record-breaking jump, it went over pretty well. "Stratos," the video account of Felix Baumgartner's jump from the edge of space, is the No. 4 branded video of all time, according to Visible Measures. The campaign has received 194 million views since it launched in February of 2012, and more than a few parodies."
