Dive Brief:

• Home video tour provider RealBiz announced Tuesday its acquisition of ReachFactor, a social media marketing platform for real estate. 
• ReachFactor is aimed at assisting real estate agents and brokerages to gain additional visibility online, and some 250,000 real estate agents subscribe to its free newsletter for marketing tips and online lead generation tactics.
• RealBiz will gain added depth from ReachFactor, as well as access to the thousands of real estate agents already using the platform. 

Dive Insight: 

Not every industry has companies marketing niche tools specific to their line of work, so two of those companies combining is a big deal. The union should prove beneficial, as both products complement each other well.