Dive summary:
- Wagner Realty sees website traffic go up 69% after realtor wore QR code on shirt during Olympics vacation.
- Wagner Realty in Anna Maria Island, Fla., saw website traffic go from 650 a month to 1,100 hits per month.
- Realtors invested $1,000 in marketing campaign.
From the article:
"It was a lot of fun," (Realtor Wendy Kay) Foldes said. "People would ask me about it, but I think the majority of people just tagged me as I was walking from here to there."
