• B2B media/information spending posted first increase since 2007, with a 1.7% gain on $81.1 billion total.
• Spending is poised to grow at 4% annually until 2016, with spending in that year totaling $98.7 billion
• Digital advertising in B2B is poised to grow faster than other major mediums, at 11.4% annually, with spending it 2016 totaling $2.4 billion

From the article:

The b2b media and information market in the U.S. posted a 1.7% gain to $81.1 billion last year, its first increase since 2007, according to the “Entertainment & Media Outlook 2012-2016” released by PricewaterhouseCoopers. B2b media and information spending was projected to rise to $98.7 billion in 2016, a compound annual growth rate of 4.0%.

The report found that print advertising in trade magazines increased 4.3% to $7.8 billion last year, its first year of growth since