Dive Brief:
- LinkedIn announced Thursday a new dashboard that offers detailed analytics on how content is performing.
- Publishers will now have deep insight into number of views, comments, likes and shares on posts, as well as the individual profiles that interacted with the post.
- The dashboard also offers demographics of readers — broken down by geography, industry, job title, and traffic source.
Dive Insight:
The more insight the career-focused social network can offer to publishers, the more content is likely to be uploaded. If content is performing well, brands will gain confidence in the platforms potential and that could signal more good news for LinkedIn Sponsored Content. For marketers, the deeper insight could lead to stronger relationships with followers and new sales leads.
