Dive Brief:
- Publishers with sponsored content projects are moving past their own sites and into social media.
- Sites like Wired and Time Inc are expanding their sponsored content offerings to include posts tailored towards social sites like Instagram and Snapchat.
- For example, Wired magazine recently commissioned popular Instagram photographers to create custom campaigns for apparel and accessories brand Victorinox.
Dive Insight:
The new trend is just a natural advancement in native advertising. Publishers already utilize social sites to draw readers to content on their own publications. Sponsored social posts will extend that service and ensure the content is developed with specific social platforms in mind. It's likely more publishers will start these kind of services in the future.
