Dive Brief:
- Publicis Groupe joined NYC Media Lab following efforts by DigitasLBi, Razorfish, MRY, and VivaKi
- NYC Media Lab connects companies that interested in pursuing new media technologies with university labs, programs, and talent based in the Big Apple.
- Publicis is the first agency holding company to join the group and is the organization's ninth member overall.
Dive Insight:
This membership could be a huge benefit to agencies under the Publicis umbrella. It's always advantageous to have outside inspiration and collaboration because it harbors innovation. The lab sets up an environment for that collaboration to happen where it otherwise wouldn't. Perhaps Publicis and NYC Media Lab will set a precedent for other agencies and organizations to branch out.
