Dive summary:
- With its pending merger with Omnicom awaiting approval, Publicis Groupe continued its buying spree, strengthening its digital offerings with agency Poke, London.
- Founded in 2001, Poke's specializes in social media, e-commerce, mobile advertising development and digital architecture, and its clients include Orange, Skype and the BBC.
- Poke's London office will be folded into Publicis UK and its New York office will rebrand as a new digital shop called Makeable.
From the article:
"After a dozen years as an independent firm, Poke will now be folded into Publicis' UK operations. The agency will sit alongside Publicis London, Publicis Chemistry and Publicis Blueprint, to help inject more digital expertise into those offerings for clients."
