Dive Brief:

• Publicis is continuing to buy up agencies, and its latest acquisition is Dallas-based Hawkeye. 
• Hawkeye specializes in digital marketing and CRM. 
• The shop will become aligned with creative agency network Publicis North America and will be renamed Publicis Hawkeye. 

Dive Insight: 

Publicis' shopping spree has also included Walker Media, Lbi, and Rosetta. Hawkeye should make a nice addition to the family. Each acquisition makes the oncoming merger with Omnicom, already set to create the world's largest ad company, that much bigger.