Dive Brief: 

• The U.S. Court of Appeals for the Ninth Circuit in San Francisco upheld the decision to keep public TV and radio free of political ads. 
• In an 8-3 decision, the court ruled that banning political ads from public TV and radio was constitutional. The decision was made as a way to keep commercial and noncommercial broadcast separate. 
• The case was brought by Minority Television Project after being fined $10,000 for running promotional messages for Chevrolet and State Farm. 

Dive Insight: 

As long as noncommercial media struggles for revenue and advertisers consistently search for new outlets, conflicts like this one will continue to arise. The federal court is upholding a federal ban, which prohibits ads promoting poltiical candidates or public issues paid for by for-profit companies on public TV and radio, so the likelihood that any appeal would be successful is slim. For that reason, advertising is out on public TV and radio, and advertisers will have to go a different direction.