• Scripted and Content Marketing Institute performed a four-week study in an effort to determine how effective content marketing is relative to other marketing channels.
• Content marketing outperformed other channels in referral volume, quality, and bounce rate.  Content marketing was responsible for 46% of the referrals in that period of time.
• The study found that even if you can do 25 tweets for every blog post, the blog post still results in twice the amount of referrals vs. tweets.

From the article:

Scripted, an online writing marketplace, undertook a month-long project to see how effective content marketing is in relation to other marketing channels. We measured our own web page with Google Analytics over the four-week period to see where content marketing can help with a business and provided our results below.