Dive Brief:
- Digital data company Nielsen halted its Promoted Tweets campaign on Twitter after the ads appeared on adult feeds.
- Twitter blames a bug on the mistakes. Promoted Tweets aren't supposed to appear on pages with X-rated content.
- Other brands like Gatorade, Duane Reade, and NBCUniversal all had sponsored content appear on adult sites.
Dive Insight:
The platform should be able to prevent sponsored content from appearing on profiles that are primarily pornographic or inappropriate. When it's reporting disappointing earnings, Twitter can't afford to lose trust in advertisers.
