Dive summary:
- Post Cereals has signed on with Parks by Nature's mobile app network Pocket Ranger to run its first mobile based ad campaign for the new Grape Nuts Fit that will include in park samples.
- Pocket Ranger has 25 states signed on to the mobile ad network with hopes that all 50 states will be under contract for next year; each state signs a revenue sharing agreement in hopes mobile advertising will help support their parks.
- Grape Nuts ads will run along the bottom of normal mobile app displays as well as on mobile park sites; over 100,000 Grape Nut Fit samples will also be distributed among parks' visitor centers.
From the article:
"Parks by Nature expects to announce a major insurance brand as its newest advertiser in the coming weeks, per Richard Dubi, CEO for the New York-based company. While the current mobile app user number wasn't disclosed, his company wants to have more than a million downloads by the end of 2013."
