Dive Brief: 

• In March, adult site Pornhub launched a contest to find a creative director by asking potential candidates to submit G-rated ads. 
• Now, Pornhub has narrowed down those submissions to a list of 15 finalists. 
• Interested parties can view the submissions on Pornhub's Tumblr and vote for their favorite.  

Dive Insight: 

Pornhub's method of finding a creative director is a bit unorthodox, but with the industry involved, that shouldn't be a surprise. Porn has always had to find a way to market itself creatively because of its content. The ad contest also provides Pornhub with a wealth of content it can use before it even has a creative director in place.