Dive Brief:

• Popeyes Louisiana Kitchen has named a new CMO. 
• Hector Munoz — formerly VP of marketing for the chain —has been promoted to the role and will be responsible for aiding the development of ads, promotions, products, and menu ideas. 
• Sales have been consistently positive for the last 17 quarters so Munoz will be taxed with innovating to move the brand forward. As chicken just surpassed beef as in the list of top US food choices for the first time ever, the timing of his promotion could work to his advantage.

Dive Insight: 

Though Popeyes have been performing well, sometimes keeping a successful brand moving forward can be just as big of a challenge as salvaging a sinking one. Munoz has already been contributing to the brand's success as VP of marketing so his experience will likely translate well into the CMO role.