Dive Summary:
- Advance Publications acquires Pop digital ad agency to help transition their publications, like Wired, Vogue, and Vanity Fair, into digital advertising.
- The Pop firm specializes in interactive digital advertising for digital environments including mobile devices, desktop, and tablets.
- Pop's day to day will change little as the firm will retain all employees and continue to contract out work.
From the article:
"As digital becomes an increasingly significant part of our business, the need for collaboration with thoughtful, forward-looking, digital-first thinkers is critical," said Bob Sauerberg, President of Condé Nast. "In Pop we will have a sister company with nearly two decades in the digital trenches, and we look forward to the many opportunities we'll have to work together."
