Pontiflex attracts $7.7 million for its lead-based mobile ads

Dive Summary:

The mobile ad company Pontiflex has raised $7.7 million in a new round of funding to grow its AdLeads business, TechCrunch reports.
AdLeads is a platform for mobile signup ads, which charges advertisers by the numbers of completed signups they receive.
The new round of funding, led by Blackstone, brings the company's total funding to $15.5 million.

From the articles:

Mobile ad company Pontiflex has raised $7.7 million in new funding. The news was revealed in a filing with the Securities and Exchange Commission and confirmed by Geoff Grauer, Pontiflex’s CIO, COO, and co-founder. ...