Dive summary: 

• A recent survey of 1,293 tablet owners by media consultancy Mequoda Group, revealed that 23% preferred reading magazines on their tablets and 57% preferred consuming content on their tablet in general. 
• The survey company went on to predict that by 2020, the majority of readers will prefer digital to print. 
• Also found in the results was a preference for certain tablet brands: 62% of respondents owned an Apple iPad, 26% percent owned a Kindle Fire, 9% a Samsung Galaxy, and 6% Nook HD, and 4% had a Google Nexus. 

From the article: 

"'The rapid consumer adoption of tablets, and an early preference for digital magazines over print magazines by their users, leads us to conclude that a long-range digital publishing strategy is imperative to the survival and prosperity of every magazine publisher,' Mequoda CEO Don Nicholas said."