Dive Brief:
- Publicis Groupe's MRY is Pizza Hut's new digital agency.
- The shop will be charged with serving up support for social media strategy.
- MRY joins Dentsu's McGarryBowen, Omnicom's TracyLocke, and Publicis Groupe's Optimedia on the pizza chain brand's agency roster.
Dive Insight:
An iconic brand like Pizza Hut is a huge win for MRY. The brand has a large list of agencies contributing to its overall marketing and media strategy, so MRY will have to be very cooperative in its efforts to support social media.
