Dive summary:
- Piquora, formerly known as Pinfluencer, has expanded its social media analytics services from Pinterest to include Instagram and Tumblr.
- Beta-testing the new platform are brands AMC and Crate & Barrel; agency 360i will be employing Piquora's new tools for their digital shop's aims.
- The statistics include the recently launched Instagram Video and tell brands the top videos from their profile, videos tagged with their brand's hashtag, and their profile's influencer rank.
From the article:
"The algorithm-based system lets marketers see the following information from Instagram and Tumblr's images-heavy platforms:
- post-by-post engagement
- how often their brands are mentioned
- hashtag data
- influential users mentioning the brand
- real-time audience reach
- competitors' engagement rates
- aggregated audience interests"
