Dive Brief:
- Pinterest has launched an updated version of Pinterest Analytics— a free tool available to any Pinterest for Business account.
- The analytics tool will be available globally in 31 countries at no cost.
- The tool was beta tested in June alongside Pinterest's own self-serve advertising tool that hasn't launched yet.
Dive Insight:
Without analytics, Pinterest still showed value because of its dedicated user base — but it was difficult to pull real data on why businesses should use it. Now any business or brand will be able track how they are performing on the platform.
