Dive Brief:
- Taking a page from its users, Pinterest is becoming more do-it-yourself with its new self-serve Promoted Pins tool.
- Brands involved in early tests of the tool include Vineyard Vines, Nicole Miller, and Shutterfly.
- In addition to offering self-serve options, Pinterest is working on providing advertisers more data on their Promoted Pins purchases.
Dive Insight:
It makes sense that a site as DIY-focused as Pinterest would offer the same sort of option to advertisers. All kidding aside, self-serve, and programmatic options are growing in popularity among advertisers, and Pinterest is listening. As long as it can provide an environment that users still appreciate and offer self-serve ads to brands, the endeavor will likely be successful.
