Dive Brief:
- Pinterest released information last week about which topics were most popular to pin each day of the week on the social platform.
- Mondays, for example, good intentions cause fitness to rank No. 1.
- On Tuesdays, technology is king — specifically pins about gadgets.
Dive Insight:
Marketers utilizing Pinterest as part of their strategy could use information like this to their advantage. Tech firms trying to break into the platform — which may not necessarily seem tailored to them — now know that if they post on Tuesdays, for example, their pins will have a better chance of being shared.