Dive Brief:

• Pinterest's most recent round of funding—$367 million—has set its valuation at $11 billion. Another $210 million could be raised in its current round of funding.
• According to the Wall Street Journal, marketers and advertisers are optimistic of Pinterest's growth potential in advertising. 
• Ads are still young on the platform—it just launched Promoted Pins in January of this year. 

Dive Insight: 

Pinterest's continued growth is noteworthy considering the platform launched less than five years ago. If Pinterest can grow its advertising program, that valuation could increase. Recent improvements to ads, including multi-pin carousel ads, animation, and targeting, show that the platform is frantically working to make ads deliver.