Dive Summary:

• Ryan Sommer at Econsultancy looks at a recent study that showed 37% marketing professionals were active on Pinterest, and offered five tips for small businesses who use Pinterest as a marketing tool.
• Sommer and Matt Owen, the social media manager at Econsultancy recommend searching for similar user to build targeted lists, as well as defining content and focusing on the quality of what is being shared.
• They also suggesting thinking like online retailers do with Pinterest and driving action through visuals.

From the article:

Our recent Adobe Quarterly Digital Intelligence Briefing: Managing and Measuring Social found that 37% of marketing professionals from agencies and the client-side (a near-equal mix of B2C and B2B across industries in Europe and North America with a concentration in the UK and US.) are currently active on Pinterest, proving it is a real driver for big retailers especially.

Here is how that break down worked across the socials polled ...