Dive summary:
- The Pinterest marketing suite from HelloSociety includes analytics, a contest platform, and creative tools, but what really sets it apart is what the firms calls the "audience builder" that offers services of top influencers on the social pinning site.
- Some of the big names on the HelloSociety roster include Lauren Zwanziger (5 million Pinterest followers), mommy blogger Jamielyn Nye (4.1 million) and crafts expert Michael Wurm Jr. (3.6 million).
- During the one-year beta testing period, HelloSociety was able to raise $30 million in additional sales for clients such as HauteLook, Buick, JackThreads and Gifts.com.
From the article:
"Meanwhile, Brennan from HelloSociety detailed what her company is offering when it comes to data. 'We focus on the Pinterest stats that brands care most about, which comes down to sales conversions, engagement and follower increases,' she said. 'It has to do with how much each pin produces in revenue and what pinners produce the most revenue for brands. We also help them compare themselves to competitors on Pinterest.'"
