Dive summary:
- Pinterest is launching its first-ever Android app and is updating its iOS app, which now includes a native iPad app.
- The move was framed by the company as the latest way to get their users off their butts: "It may sound funny, but our goal has never been to keep you online. Instead, we want to inspire you to go offline and do things that you love."
- The launch of Pinterest's first-ever apps for iPad and Android comes on the heels of opening up the social network to everyone, having recently dropped "invite only" access.
From the article:
It may sound funny, but our goal has never been to keep you online. Instead, we want to inspire you to go offline and do things that you love. Today, we’re making it easier to take your inspirations with you by providing new apps for Android, iPad and iPhone. The apps are now available for download at Apps.Pinterest.com.
Whether you’re traveling to another city, checking out gadgets in a store, or cooking dinner in your kitchen, you can now take Pinterest with you. Our apps allow you to pin, discover, and access your account from wherever you choose.
