Dive Brief:

• In an effort to make it easier to find and follow brands on Pinterest, the social site has released a new "Follow" button. 
• The button appears on brands' own sites and/or blogs and offers readers a preview of the content that comes with following that brand on Pinterest. 
• The widget is easily embeddable and brands that already have the "Follow" button widget installed will automatically see it updated. 

Dive Insight: 

Pinterest seems to be making smart moves when it comes to monetizing its site, including moving cautiously as it does so. Perhaps Pinterest is like the youngest sibling of social media — watching all of its older siblings' mistakes and then avoiding them. Anything that makes it easier to find and follow brands on the social sharing platform will help with exposure and hopefully lead to more revenue for the site.