Dive summary:
- Social bulletin board Pinterest is rolling out a feature that will send email alerts to users when a Product Pin they have pinned lowers its listed price.
- Listing prices on the pins has been a successful tactic so far, according to a study from Shopify, that pins with prices received 36% more likes and customers referred from Pinterest are 10% more likely to buy; the practice of notifying users of a price drop should attract more sales from thrifty shoppers.
- The tactic may also be a way for retailers to circumvent the recent Gmail changes that sort marketing emails into a "Promotional" tab; one of the new Gmail tabs is "Social" and the price change emails from Pinterest will likely be sorted into that tab.
From the article:
"One really important thing to remember about this whole update is that Pinterest won't alert people about your price change unless they've already pinned your products. So after you've enabled your products to be Rich Pins, you want to get people pinning your products so they'll be alerted when the prices drop."
