Dive brief: 

• Pinterest announced a new pin style for article pins—meant to benefit both publishers and consumers—as part of their rich pins feature revealed earlier this year. 
• For publishers and brands, the article pins should help extend the shelf life of their online content. The headline, author and story description are included in the pin, unlike traditional pins that just show an image. 
• For consumers, Pinterest is promoting the new article pins as a way to digitally bookmark articles they want to read later, similar to services like Delicious.com, Evernote or Pocket. 

Dive insight: 

This type of innovation is exactly what keeps social media sites fresh and interesting. The life of a Pinterest pin can be 30 days or more, which is like years in the social media world, so it should be appealing for publishers to begin pinning their articles. If Pinterest's intentions pan out and consumers use their boards as a digital bookmarking service, that will encourage brands to pin articles even more. Overall, a smart move on Pinterest's part.