Dive Brief:

• Pinterest announced Monday a new program to partner with marketing technology companies, called "Marketing Developer Partners." 
• The program opens up API access to a limited number of social media management firms to offer new tools like post scheduling and content tagging. 
• The initial 10 partners include Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast, Sprinklr and Tailwind.

Dive Insight: 

Marketers and brands have been waiting for more control over activity on Pinterest. The Marketing Developer Partners program will give advertisers the ability to have of a say in their Pinterest marketing campaigns in a way that wasn't possible before. Rivals like Facebook and Twitter have already been benefiting from social media management partnerships, and Pinterest is now leveling the field in that arena.