Dive Brief:

• Pinterest is testing out a new ad product described as a "multi-pin carousel." 
• The Promoted Pins product would allow advertisers to insert multiple images within one ad. 
• The product is just another option Pinterest is testing in its effort to provide more— and better—options for advertisers. 

Dive Insight: 

Pinterest has been on an accelerated mission to grow advertising in recent months. The platform is reportedly working on a "Buy" button, it has cut down on spam, and also purchased ad targeting startup Kosei. The new feature could be utilized to bring in advertisers that may feel like they are getting more "bang for their buck" if they can include multiple images in one Promoted Pin. Other advertisers may feel their pins can't be fully explained in one image. Either way, more options for marketers is a likely a safe bet for the site.