Pinterest is now the third most popular social networking site in the U.S. and could help foster "meaningful connections" between retailers and consumers. That's according to a lengthy new 2012 Digital Marketer report from Experian.
Retailers should also consider advertising on Facebook. The report found that retail advertisers saw conversion rates of almost 50 percent through Facebook ad campaigns in 2011.
According to Experian, Pinterest attracted 21.5 million visits in the week ending January 28, 2012 - nearly 30 times the number of total visits six months before.
