- According to comscore, Pinterest grew its Latin American audience more than 8x in the last four months, from 153,000 at the start of 2012 to 1.3 million in April.
- Brazil accounts for the largest audience, at 28 percent, and they spend an average of 6.6 minutes per visit.
- The country that spends the longest time on site is Puerto Rico at 24.3 minutes per visit, but accounts for only 1.3 percent of the Latin American audience.
From the article:
Pinterest is growing its market in Latin America. According to comScore Media Metrix, the image-based social platform grew its audience eightfold from 153,000 at the start of 2012 to 1.3 million in April.
Nearly 28 percent of Pinterest's Latin American audience is in Brazil, said comScore, noting that visitors there spend 6.6 minutes on average on the site. And, while Pinterest users in Mexico and Argentina account for a smaller portion of Latin America's users - around 16 percent and 10 percent respectively - users in those countries spend a lot more time on the site. In Argentina, users spend...