Dive Insight: 

• Pinterest revealed last week the $1-million-plus price tag of its Promoted Pins, and The Wall Street Journal is now reporting that the ads could start appearing as soon as next month. 
• According to the report, there is a "pent-up demand" from brands anxious to advertise on the social scrapbooking site and the ads will launch in Q2. 
• Pinterest's ad chief told the Wall Street Journal that the platform's goal is to create ads that "can themselves be fashioned into works of art."

Dive Insight: 

All eyes are on Pinterest as it navigates the tricky waters of launching an ad program. When the value of a site lies so heavily on loyal, passionate users, it can be tricky to start advertising to them. It seems like Pinterest is taking the proper precautions by moving slowly and setting goals for what an ad will look like. The high price tag will also discourage many spammy advertisers from investing in the platform, but could alienate legitimate small businesses that want to break through.