Dive Brief: 

• Although Pinterest hasn't begun running ads yet, the social-booking marking site is thinking big in terms of ad deals and pricing. 
• Pinterest is asking for upfront deals between $1 million and $2 million and is hoping to secure between $30 and $40 for CPM. 
• The social site has been slow to adopt ads and so far has only tested with a few brands, including Burberry, Levi's, and Lexus. 

Dive Insight: 

Clearly, Pinterest is hoping to secure premium advertising buys as it continues to test the waters. The company is right to slowly introduce ads to users, who could be quick to turn against the platform if the move was too much, too quick. The competition between social sites is fierce and Pinterest wouldn't want to make a wrong turn. On that same token, the faster the site can figure out how to leverage promotional content and other monetization avenues, the better.