Dive Summary:

• The mobile application company Phunware on Wednesday announced that it closed a $23 million acquisition of the mobile ad company TapIt Media Group in December.
• TapIt claims to serve more than 30,000 active publishers with its ad services, which include self-service media buying, real-time bidding, publisher mediation and yield optimization, cross-platform ad creation and dynamic ad serving.
• TapIt employees will be brought under Phunware in a unit called “TapIt by Phunware," which will operate as "a branded mobile advertising network and Mobile-as-a-Service (MaaS) monetization module for iOS and Android mobile applications," according to the announcement.

From the article:

Phunware, a company that specializes in enterprise branded mobile application infrastructure and experiences, just announced that it has acquired mobile ad company TapIt Media Group (not to be confused with the Australian NFC marketing company TapIt). The total purchase price was $23 million and the acquisition closed just before the end of the year on December 28. ...