Dive summary:
- Research released from Pew Internet reveals that one-third of Americans now own a tablet such as the iPad, Samsung Galaxy or Kindle Fire.
- This number is sharp increase from the just 3% of the American population who owned tablets in 2010.
- Tablet owners are most likely to be between 35 and 44, live in suburban areas, and be parents with minors still living at homes.
From the article:
"Pew also released a portrait of the demographics of tablet owners and found little statistically significant difference in tablet ownership when it comes to gender and race/ethnicity. It seems like the biggest determinants of tablet ownership are geography, income and parenthood."
