Dive Brief:
- Peter Sherman is returning to Omnicom after a seven-month stint at JWT.
- Prior to moving to the WPP agency, Sherman was an exec at Omnicom's BBDO.
- In his new role, Sherman will serve as executive vice president and report to the holding company's CEO, John Wren.
Dive Insight:
Sherman won't be joining Omnicom for a few months, so there isn't much more information available about the trade. But all the work that Sherman did under the Omnicom umbrella in previous years appears to make him a good fit for the new position. Why he initially left Omnicom seven months ago may not matter as much as the fact that the company clearly valued him as an asset, perhaps after seeing even more of what he was capable of during his time away, and was willing to make a sweet enough offer to bring him back.
